19275 Riverside Drive, Grundy, VA 24614
(276) 935-2991
5215 Dickenson Highway, Clintwood, VA 24228
(276) 926-8681
19275 Riverside Drive, Grundy, VA 24614
(276) 935-2991
markmutter@mutterins.com5215 Dickenson Highway, Clintwood, VA 24228(276) 926-8681milled93@insproagency.comOur brand reflects the care and commitment we provide to our policyholders, employees and neighbors every day. Just as our coverage has evolved to meet the changing needs of our community, our brand continues to adapt.
Many of our competitors are focused on telling customers about the deep savings they offer without providing the full picture. Rockingham has established a reputation for delivering on our promises throughout the years and values its policyholders too much to provide halfway coverage. In our current media campaign, Rockingham’s new television and radio spots take a humorous approach to demonstrating that, sometimes, what seems like a bargain can actually leave a customer with less than they need when it matters most. Here at Rockingham, our local agents make sure policyholders have the coverage that’s right for them – because we never do anything halfway.
Videos were part of a streaming campaign as well as Facebook advertising efforts that started Fall 2021.
Videos were part of a streaming campaign as well as Facebook advertising efforts that started Fall 2021.
Videos were part of a streaming campaign as well as Facebook advertising efforts that started Fall 2021.
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Be on the lookout for the new billboards in Harrisonburg and Roanoke, Virginia. The latest billboard campaign started Fall 2021.
Be on the lookout for the new billboards in Harrisonburg and Roanoke, Virginia. The latest billboard campaign started Fall 2021.
Be on the lookout for the new billboards in Harrisonburg and Roanoke, Virginia. The latest billboard campaign started Fall 2021.
Be on the lookout for the new billboards in Harrisonburg and Roanoke, Virginia. The latest billboard campaign started Fall 2021.
Radio spots were part of our half campaign which started Fall 2021.
Radio spots were part of our half campaign which started Fall 2021.
Videos were part of a streaming campaign as well as Facebook advertising efforts that started Fall 2021.
Videos were part of a streaming campaign as well as Facebook advertising efforts that started Fall 2021.
Videos were part of a streaming campaign as well as Facebook advertising efforts that started Fall 2021.
Animation 1
Be on the lookout for the new billboards in Harrisonburg and Roanoke, Virginia. The latest billboard campaign started Fall 2021.
Be on the lookout for the new billboards in Harrisonburg and Roanoke, Virginia. The latest billboard campaign started Fall 2021.
Be on the lookout for the new billboards in Harrisonburg and Roanoke, Virginia. The latest billboard campaign started Fall 2021.
Be on the lookout for the new billboards in Harrisonburg and Roanoke, Virginia. The latest billboard campaign started Fall 2021.
Radio spots were part of our half campaign which started Fall 2021.
Radio spots were part of our half campaign which started Fall 2021.
The Rockingham Insurance Apparel Store is now open. Order Rockingham Insurance brand gear for you and your team. Select from a wide variety of style and color options. Create an account and start shopping.
The new Rockingham Insurance print collateral including business cards, sales sheets, and letterhead, as well as branded merchandise, is available through a self-service online portal. Agent logins are the user’s email address. Contact your regional sales manager for new user account requests.
Our brand guide identifies the essential elements of the Rockingham brand, including logo, colors, and fonts and the usage for each. It also contains details on our brand positioning and key messages. Click the link below to access our guide and other brand elements, including our logo.
Agents representing Rockingham Insurance request marketing support here.
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Rockingham has grown and evolved over the years and it became apparent to us that our brand needed to evolve as well to reflect who we are today, what we value and the communities we serve.
A common issue we faced in the past was confusion about what Rockingham Group did. In today’s market of increased competition, we felt it was important to make it clear to our markets that we are an insurance provider. Changing our name from Rockingham Group to Rockingham Insurance eliminates the need for a tagline that tells what we do and allows us to create one that better reflects who we are. Additionally, Rockingham Insurance is short enough to be placed on branded materials and remain legible, while clearly telling our audience that we are an insurance company.
The logo mark embodies the Blue Ridge mountains and sunshine that is so characteristic of our area. The logo is intentionally in the shape of a map pinpoint, reinforcing our messaging of being here for our community.
Our brand is based on the notion of here – a place unlike any other that we are proud to call home. It also conveys where we are for our customers – here when they need us. The brand messages that support this concept are:
Here. For us there’s no other place quite like it, and it takes someone from the community to really understand and value that. At Rockingham Insurance, we’ve devoted over a century to providing peace of mind to the people who love it here as much as we do. That’s not just our responsibility as an insurance company, but as a friend and neighbor. After all, we live where you live.
Real coverage from real people. We offer a range of insurance products that help protect what’s valuable to the people in our community—farms, businesses, homes and autos. Our agents build enduring relationships with customers, becoming trusted advisors and friends. The result is reliable coverage and peace of mind.
Service from here comes from the heart. At Rockingham, service means honoring the commitments we make to our customers. From an initial quote to closing out a claim, our people respond with genuine care for the people who have chosen to place their trust in us. Because they’re not just our customers, they’re our friends and neighbors.
Community comes first. We’re accountable only to our policyholders so all of our coverage and claims decisions are driven by what’s right for the customer. We never forget that we have a responsibility to our community, and helping those around us just makes it that much stronger.
Our brand will be launched on Monday, February 12th. Our website will go live on this date, and our TV and radio spots will begin to air. Signage will gradually be converted over to the new brand beginning in mid-February.
We will be providing new templates for all brand materials over the first few weeks of February. Many of these materials will also be available on the print portal once it is live.
We highly recommend replacing all collateral that contains the old logo with items in the new brand. New items will be available on the apparel portal.
For questions, please contact: Jennifer Apesa at japesa@rockinghamgroup.com
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