Rockingham Insurance Reveals New Brand
Mid-Atlantic Insurer highlights hometown roots with new tagline “Wherever you are, we’re here”.
HARRISONBURG, Va., February 22, 2018
Rockingham Insurance is proud to be a part of the communities we have served since 1869. To better reflect who we are and what we stand for, we’ve changed our name from Rockingham Group to Rockingham Insurance and adopted a new brand that celebrates the region we call home.
Rockingham Insurance is sporting a new logo, television, radio, and billboard advertising, as well as a targeted digital marketing campaign reaching over 4 million prospective customers in Virginia and Pennsylvania. The new website has been developed to provide an intuitive user experience and make it easy to start a quote, find a local agent or submit a claim. The site features an upgraded Find a Local Agent feature that automatically detects visitors’ locations to show the agents nearest them.
The rebranding strategy is a culmination of over a year’s work with advertising agency Circle S Studios in Richmond Virginia. Vice President of Marketing, Bill Bayer said “The transformed brand was developed using extensive market research. The comprehensive process included feedback from key stakeholders, our policyholders, agents, and employees. We’ve been here for well over a century, and our coverage has evolved to meet the changing needs of our community. The new brand reflects Rockingham’s roots, modernized customer-centric philosophy and reinforces our commitment to reliable insurance protection.”
About Rockingham Insurance
Rockingham Insurance is a property & casualty insurance company providing coverage for homes, autos, farms, rental properties, and businesses. Rockingham Insurance includes; Rockingham Insurance Company, Rockingham Casualty Company and Rockingham Mutual Service Agency. Headquartered in Harrisonburg, Virginia, Rockingham Insurance is eligible to write business in all fifty states. For almost 150 years, Rockingham has been insuring the people and companies that make our community grow and thrive. Rockingham holds an “A” Excellent rating with A.M. Best Company, a highly regarded assessor of the financial and management stability of insurance companies. Visit www.rockingham.insure for more information.