James Madison University Athletics Announces Multi-Year Partnership with Rockingham Insurance

Harrisonburg, VA-  Rockingham Insurance has partnered with James Madison University Athletics Department to name the Virginia-based insurance carrier “The Official Insurance Partner of JMU Athletics.” The partnership was curated by JMU Sports Properties, the local, dedicated LEARFIELD team representing James Madison University. The partnership will be in place for four years.  

“Rockingham Insurance has a long history with JMU Athletics,” Bourne said. “We’re excited to increase the scope of our partnership with Rockingham and grateful to Robert Lyon and his team for their support of JMU Athletics.” 

For over 150 years, Rockingham Insurance has established a reputation for delivering on its promises to its policyholders, employees, and neighbors. Their products have evolved to meet the community’s changing needs, and the company continues to adapt. Local agents representing Rockingham Insurance are conveniently located throughout Virginia and provide home and auto insurance coverage. 

“We couldn’t be more excited to collaborate with the Dukes and the Athletic department employees at James Madison University, ” said Robert Lyon, President and CEO of Rockingham Insurance, “JMU Athletics and Rockingham Insurance are united in a shared goal of building for a better future with pride and community growth.”  

Rockingham Insurance will cheer on JMU fans during the 2023-2024 basketball season with an exciting season-long online slam dunk contest.  

Go Dukes!  

About Rockingham Insurance 

Rockingham Insurance, headquartered in Harrisonburg, Virginia, is a property & casualty insurance company providing coverage for homes, autos, farms, and rental properties. Rockingham Mutual Group, Inc. is the ultimate parent company of Rockingham Group, Inc., Rockingham Insurance Company, Rockingham Casualty Company, Rockingham Mutual Service Agency, Inc, and Rockingham Specialty, Inc. For over 150 years, Rockingham has been insuring the people that make our community grow and thrive. Visit https://rockingham.insure for more information. 

About LEARFIELD
LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include trademark licensing and branding; collegiate sports properties’ multimedia sponsorship management; NIL solutions; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; campus-wide business and sponsorship development. Since 2008, it has served as title sponsor for NACDA’s acclaimed LEARFIELD Directors’ Cup, recognizing athletic departments across all divisions.